Dr. Robert Dyer, professor of marketing at George Washington University in Washington, D.C.; Ms. Nina Lahijanian; Mr. Matthew Williams; Nils Bruzelius, chair of SACU (Swedish-American Cultural Union); Mr. Bilal Afzal; Dr. Anna Helm, assistant professor of international business at George Washington University; Maja Persson, manager at SACC-DC (The Washington Chapter of the Swedish-American Chamber of Commerce).
DR. ANNA HELM, assistant professor of international business at George Washington University in Washington, D.C., and her students Mr. Bilal Afzal, Ms. Nina Lahijanian and Mr. Matthew Williams, presented the results of a recent project at the university’s Global Masters of Business Program at a Swedish-American Cultural Union (SACU) luncheon in Washington.
UNDER THE auspices of the program, students developed marketing strategies for Swedish companies that offer “clean” technology products or services, and that want to expand their business to the United States.
THE PROGRAM WAS done with the cooperation of the Swedish-American Chamber of Commerce, which nominated and screened member firms to be clients for the students. Dr. Helm presented the background of the project and how the course was organized and executed. Mr. Afzal, Ms. Lahijanian and Mr. Williams – three of the 19 students in the project – presented the results of their marketing research and how their Swedish company responded to the help.