Exhibition ‘Going Glocal’ opens at the House of Sweden in Washington, D.C.

A unique musical performance - the artists Gretli & Heidi using water glasses to create an unusual soundA unique musical performance – the artists Gretli & Heidi using water glasses to create an unusual sound

THE EXHIBITION season 2014 – “Going Glocal” — opened at the House of Sweden in Washington, D.C. on Tuesday, Feb. 18. Throughout the year the Embassy of Sweden and partners will explore local opportunities emerging from globalization, with the key topics free trade, global development, climate and sustainability. New business opportunities and local jobs as a free result of free transatlantic trade will be examined, and the embassy’s outreach activities will contribute to the debate on the Transatlantic Trade and Investment Partnership (TTIP) negotiations between the European Union and the United States.

The traditional Swedish pastry The traditional Swedish pastry “semlor” was served on a built-up little green hill.

SWEDEN WILL also put its own distinctive spin on the American experience of a road trip with the project Sweden on the Road. The Embassy of Sweden in the United States is hitting the road on a grand tour to connect with Americans in cities, towns and rural areas to exchange ideas with students, entrepreneurs, decision-makers and others.

Guests could enjoy Swedish cakes and pastries at the opening of the exhibition Guests could enjoy Swedish cakes and pastries at the opening of the exhibition “Going Glocal” at the House of Sweden in Washington, D.C.

DURING THE OPENING reception, speeches were given by the new Swedish Ambassador to the United States, Bj?rn Lyrvall, and the head of the World Resources Institute, Dr. Andrew Steer.

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