THE EXHIBITION season 2014 – “Going Glocal” — opened at the House of Sweden in Washington, D.C. on Tuesday, Feb. 18. Throughout the year the Embassy of Sweden and partners will explore local opportunities emerging from globalization, with the key topics free trade, global development, climate and sustainability. New business opportunities and local jobs as a free result of free transatlantic trade will be examined, and the embassy’s outreach activities will contribute to the debate on the Transatlantic Trade and Investment Partnership (TTIP) negotiations between the European Union and the United States.
SWEDEN WILL also put its own distinctive spin on the American experience of a road trip with the project Sweden on the Road. The Embassy of Sweden in the United States is hitting the road on a grand tour to connect with Americans in cities, towns and rural areas to exchange ideas with students, entrepreneurs, decision-makers and others.
DURING THE OPENING reception, speeches were given by the new Swedish Ambassador to the United States, Bj?rn Lyrvall, and the head of the World Resources Institute, Dr. Andrew Steer.